"Ajusshi", "아저씨" is a Korean term used to address middle-aged or older adult men. It is commonly used affectionately by younger individuals or children when addressing older men. This term is understood to convey both respect and affection towards the person being addressed.
 
In the realm of brands that passionately advocate for the ephemeral quality of their meticulously crafted products, there's none quite like Soobaak Vintage Clothing. It's a philosophy deeply rooted in our concept of 'just right.'
 
 
I first encountered the term while watching a documentary on the designer Bode on YouTube. As she eloquently described her approach to design, mentioning something about ephemeral quality... it struck a chord with me. There was a refreshing honesty in her words.
 
 
Sure, high-quality products that last a lifetime are great and all, but sometimes, the pursuit of perfection can feel stifling and monotonous, even without realizing it.
"I mean, it's not insanely perfect + everlasting quality, but wouldn't it be satisfying to use it quite happily until you lose it?"
 
That was the sentiment we wanted to capture with our latest product. It might not be insanely perfect, but it's darn close enough for us to be proud of.
We used Italian vegetable-tanned leather for the strap, and the buckle, reminiscent of a hefty boulder, was crafted from solid brass. We even added hand-stitching in places, although it may not catch the eye once the belt is worn.
When we create our products, there are always a few words we meditate on:
Moderation
No forcefulness
Utility
Gentlemanliness
Boldness
Paradox
Elegance
Time
 
With those words in mind, we crafted another belt, and here it is today. We proudly proclaim that there's currently no belt design in South Korea with such boldness, yet we're aware that's why it might not sell as well. So, please enjoy it nonetheless, and as always, we're grateful.
 
🍉 Colors
* Black
* Brown
 
🍉 Sizes
80 Size (3.5cm x 95.5): Recommended for waist sizes 26~29 inches; suitable for women wearing size 55.
90 Size (3.5cm x 105.5): Recommended for waist sizes 29~32 inches.
100 Size (3.5cm x 116.5): Recommended for waist sizes 32~36 inches or more.